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Become a Certified
Analytics & Data Master
…and learn how to identify, organize and analyze data to find ways to improve your business and make informed decisions
At Last, You’ll Have A Powerful Analytics Dashboard That Will Help You…
Make SmartBusiness Decisions
(HINT: The process looks something like this…)
According to Google, about 90% of websites have installed Google Analytics…
…yet only 30% of people actually LOG IN to look at their analytics dashboard.
Pretty bad, right?
Hold on—it gets worse.
Of that 30% who log in, most people don’t know what they’re doing or what to look for. They just see a scrambled mass of numbers that don’t actually *say* anything.
Sure, they know their average bounce rate is 54.99%…
But what does that mean?
How can they be sure it’s accurate?
And most importantly…
What are they supposed to DO about it?
That’s where you come in.
As a Certified Data Analyst, you’ll have a rare and valuable skillset.
You’ll have the ability to collect & analyze data as tool to answer TOUGH business questions,such as:
So how do you do it?
And how do you do it over & over again, using a consistent and repeatable process?
To answer that question, there’s one thing you have to understand…
There Are 4 “Lenses” Through Which You Can Look At Your Data
We call it “The Analyst’s Toolkit”:
Whenever there’s a change in your business, these are the 4 “lenses” you can use to help determine the cause:
Historical: How does this data compare to your baseline in the past?
External: Did something happen outside of your company that could have caused the change?
Internal: Have you made any strategic changes that could explain it?
Contextual: Are you putting this data in the proper context?
If it all seems complicated, it’s really not.
In fact, once you understand the process it makes analyzing data much simpler & easier!
You’ll never find yourself blindly clicking through your analytics dashboard again…
Because you’ll have a step-by-step process to answer ANY question that arises in your business.
Just how valuable is this skill? You be the judge…
FACT: Without Data Analysts, Business Owners Are Flying Blind
Any business owner, CEO, or manager worth their salt (and their salary) should be smart enough to realize…
…that they have no friggin’ clue what’s going on in their business.
Sure, they have hunches… Intuitions… Guesses…
But without data to back up those intuitions, they’re flying blind.
It’s like they’re driving a car at night…
With the headlights turned off.
And as the data expert in your company, you’re the only person with the power to turn on the lights.
Do you realize how valuable that skill is to an employer?
As the resident data expert, you can do much more than earn a hefty salary.
You can be the HERO in your company!
You’ll be the one who recognizes a huge opportunity hidden in the numbers.
You’ll be the one who discovers a big problem and solves it before it has a chance to wreak havoc.
And whenever someone has a question… or a suggestion… or an idea…
Who do you think they’re going to come to for advice?
They’re going to come to YOU.
Because you’ll be the only one with the tools and the expertise to discover what’s really going on in your company and know how to use that information to make intelligent, data-driven decisions.
And you’re going to master those tools right here, in this certification class. You’ll learn things like:
No one can make strategic business-building decisions without the right data.
No you, not me, not your boss, not Jeff Bezos, Mark Zuckerberg, or even Steve Jobs in his prime…
Is it any wonder, then, why data analysts are SO CRITICAL to the success of every company in the world?
If you’re interested in becoming a “Analytics & Data Master,” then I have one question for you…
Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Analytics & Data Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
What You’ll Learn In This Course
Learn how to define what kind of metrics you should pull depending on your end business goals. Once you identify which of the four major categories you want to focus on – top of funnel, middle of funnel, bottom of funnel and retention/monetization – you can pull meaningful data to advance your goals.
The Data “Lenses”
Discover different ways to sort and analyze data to get actionable results you can improve upon. Whether you’re comparing past and present numbers or looking into how changes in your industry affect your business, you’ll know how to crunch the numbers and find solutions.
Convert Raw Numbers
Use this 8-step flowchart for an easy, step-by-step process for turning raw numbers into meaningful actions. No longer will you start at a page full of numbers and wonder what they mean or how can be useful in advancing your business’ goals.
Top Traffic Sources
Identify which traffic sources are most valuable to your business using our custom-made UTM Parameter Builder. Using consistent UTMs for new campaigns will speed up your ability to track page traffic and progress.
Become an Analytics & Data Specialist Today!
The certification interface makes it easy for you to consume the content and track your progress.
You’ll learn how to apply the analyst toolkit to your business so you can ask the right questions, find the right opportunity, and grow your business.
Analytics & Data Mastery Course Details
In this 7-hour course, you’ll learn how to curate, read and apply data to grow your business.
An Introduction to Data Analysis
Data Collection Strategies
Top of Funnel Analytics
Middle of Funnel Analytics
Bottom of Funnel Analytics
Retention and Monetization Analytics
Running a Data-Driven Business
What You’ll Get:
When you enroll today, you’ll receive instant access to:
Plus, upon successful completing of the course and all exams you will also receive:
How It Works
TAKE THE COURSE
The course is a 7 hour intensive training, with 62 lessons, 9 handouts, 5 quizzes, & a final exam.
PASS THE TEST
70% or better is required to pass the exam. You have 3 attempts to pass.
DISPLAY YOUR BADGE
You’ll get a digital badge to share on your social channels & a printable certificate for framing.
ANALYTICS & DATA MASTERY CLASS (PLUS CERTIFICATION)
Analytics & Data Mastery Class
Analytics & Data Specialist Certification
Grow in your career, and get everyone else in your company on the same page, and speaking the same language
There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Directors & VPs
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
Who Should Get Certified
When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.
Founders & CEOs
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.
Why Should You Get Certified?
If you’re an individual…
…this certification will set you apart from the pack.
Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)
And we held nothing back.
These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.
So, if you want to:
…this course and certification is for you.
If you’re a business owner…
…maybe you don’t need the certification.
But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?
If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!
They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.
Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)
Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.
Either way, if you expect the best for your company, then this course and certification is for you.
About Your Instructor
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts and split tests at DM and is active among our other properties.
A top-rated domestic and international speaker, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies.
Rondeau has run hundreds of tests for both B2B and eCommerce brands and has analyzed 3,000+ tests across virtually every industry.
John Grimshaw is DigitalMarketer’s senior Data Analyst, responsible for developing data collection systems and identifying strategies for reaching the company’s goal of doubling the size of 10,000 businesses.
After joining the company as a Marketing Coordinator, John established himself as a thought leader in the field of business intelligence within the company. He has a lead role in driving growth through data-driven strategies, focusing in areas including paid traffic, retention marketing, email marketing, and promotional monetization.
John has helped monitor and manage the metrics surrounding $3 million in paid traffic spend, 261 million sent emails, and dozens of promotional campaigns.
Frequently Asked Questions
Q: “How will this certificate help me?”
A: It depends on who you are…
If you’re a business owner, this certification is a great way to learn demand-based traffic yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this certification is a tangible way to show that you are a Content Marketing Specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
Q: “How valuable is this certification?”
A: The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know paid traffic. I’ll say that again: YOU WILL KNOW PAID CONTENT MARKETING.
Q: “What if I fail? Am I allowed to retake the test?”
A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.
Q: “How long do I have to complete the class and take the test once I am enrolled?”
A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
Q: “How long does it take to finish the course and receive my certification?”
A: This class is 8 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.
Q: “Am I guaranteed to get certified if I take the class?”
A: No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
Q: “I don’t care about the certification…can I just audit the class?”
A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.
Q: “How difficult is the test?”
A: You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.
Q: “Are scholarships available?”
A: At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.
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