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…and learn how to listen, influence, network and ultimately sell to your followers in the social media environment
Finally, You’ll Have a Step-By-Step Plan ForTracking, Measuring and (More Importantly)…
(HINT: It looks something like this…)
You and your business are being talked about on social media… right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…
…your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information…
…and they’ve even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
But, if you’re like most businesses, you’re not doing it as well as you know you should be.
Your business needs to have plans and processes in place in order to:
In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that’s why businesses need Social and Community Managers.
There’s just one problem: Most so-called “social media managers” don’t know what they’re doing.
That’s where you come in.
As a Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.
More specifically, in this master class, you’ll learn:
In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts.
If you’re interested in becoming a Certified Social & Community Manager, then I have one question for you…
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Social & Community Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goalsand focus on the category that best fits your needs.
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
The certification interface makes it easy for you to consume the content and track your progress.
The social cycle is the foundation to social media success. We’ll cover the cycle, how to apply it in your business, and more.
“The real win for me was confidence. I really know digital and social media marketing. I never felt confident in what I knew before because the platforms change so fast. There is no price tag you can put on confidence.”
When you enroll today, you’ll receive instant access to:
Plus, upon successful completing of the course and all exams you will also receive:
The course is a 7 hour intensive training, with 62 lessons, 9 handouts, 5 quizzes, & a final exam.
70% or better is required to pass the exam. You have 3 attempts to pass.
You’ll get a digital badge to share on your social channels & a printable certificate for framing.
Social & Community Mastery Class
Social & Community Manager Certification
Grow in your career, and get everyone else in your company on the same page, and speaking the same language
There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.
…this certification will set you apart from the pack.
Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)
And we held nothing back.
These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.
So, if you want to:
…this course and certification is for you.
…maybe you don’t need the certification.
But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?
If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!
They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.
Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)
Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.
Either way, if you expect the best for your company, then this course and certification is for you.
Russ Henneberry is the Editorial Director for DigitalMarketer. Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and also helped launch a blog a well-known marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.
Russ got his start in search engine optimization and pay per click marketing, managing 20 developers and over 600 digital marketing projects for small to mid-sized businesses. It was at Salesforce that Russ began to master the art of content marketing at all stages of the sales and marketing funnel to create value for a company.
In his time at Digital Marketer, front end traffic to Digital Marketer content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.
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